67% of US women are size 14 to 34. But they’re underrepresented on billboards, magazines, TV…everywhere. We believe all women should be seen and celebrated equally. See what people are saying. Add your voice and join us in calling for equal representation.
The statistics speak for themselves. See why it’s time to represent.
65% of women size 14 to 34 feel that the retail industry ignores their needs.
Source: Business Insider
The average US woman has always been represented by models that weigh less, but within 17 years their average weight has dropped significantly.
Source: ABC News
92% of plus size women feel that they’re not equally represented in the media.
Source: Based on a survey of 100,000 plus size customers
Share our message
When I look around,what I see doesn’t represent me.I deserve more.I’m ready to share the spotlight.
It's time to see a change.To see a body like mineon a billboard and in magazines.I’m sexy, spirited, and stylishWith nothing to hide.Worthy of being seenJust as I am.
It’s time to represent.Because my voice is one of manyand I want to live in a worldwhere we are all seenand celebrated.
Every two weeks, we’ll be addressing different key players in the fashion industry and media with our rallying cry for equal representation. We’ll need your help.
Sign up to receive updates on each pledge and how you can help.
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Welcome to the movement
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Welcome to the movement
We'll be in touch soon.
Justine Legault
"It's time to represent all types of women, all kinds of women."
Georgia Pratt
"People's ideas about plus size are changing. Now more than ever."
Candice Huffine
"We're proud, strong, stylish... Same as anyone else. Just with extra curves."
Sabina Karlsson
"Plus is equal, because everyone is equal... You're good as you are at any size."
Precious Lee
"We are all equal. Everyone deserves to feel accepted, loved, & beautiful."
Ashley Graham
"This is a movement for any woman. It shouldn't matter what size you are."
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If you would like to show your support on Instagram tag your photos with: #PlusIsEqual