It's time to represent

67% of US women are size 14 to 34. But they’re underrepresented on billboards, magazines, TV…everywhere. We believe all women should be seen and celebrated equally. See what people are saying. Add your voice and join us in calling for equal representation.

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Get the facts

The statistics speak for themselves. See why it’s time to represent.

65% of women size 14 to 34 feel that the retail industry ignores their needs.
Source: Business Insider
The average US woman has always been represented by models that weigh less, but within 17 years their average weight has dropped significantly.
Source: ABC News
92% of plus size women feel
that they’re not equally represented in the media.
Source: Based on a survey of 100,000 plus size customers

Share our message

When I look around, what I see doesn’t represent me. I deserve more. I’m ready to share the spotlight.

It's time to see a change. To see a body like mine on a billboard and in magazines. I’m sexy, spirited, and stylish With nothing to hide. Worthy of being seen Just as I am.

It’s time to represent. Because my voice is one of many and I want to live in a world where we are all seen and celebrated.

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Show the world you believe #PlusIsEqual.
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Stay in the loop

Every two weeks, we’ll be addressing different key players in the fashion industry and media with our rallying cry for equal representation. We’ll need your help.

Sign up to receive updates on each pledge and how you can help.


Welcome to the movement

We'll be in touch soon.

Welcome to the movement

We'll be in touch soon.

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